Privacy Policy

Effective: 27 April 2026

This Privacy Policy explains how Tower Sealants ("Tower Sealants," "we," "us," or "our") collects, uses, shares, and protects information when you visit towersealants.com (the "Site"), interact with us by phone or email, or submit a form on the Site.

Tower Sealants is a brand of M-D Building Products, headquartered at 2095 Memorial Park Dr., Gainesville, GA 30504, USA.

This policy does not apply to purchases made through our online store at shop.towersealants.com, which is governed by a separate policy on that site.

Information We Collect

Information you give us directly:

• Name, business name, email address, phone number, and mailing address when you complete a contact, dealer inquiry, or technical support form.
• The contents of any message, technical question, or document you send us.
• Your job title, trade, and the products you use, if you choose to share them.

Information collected automatically:

• Device and browser information (browser type, operating system, screen size, language).
• Network information (IP address, approximate location derived from IP, internet service provider).
• Usage information (pages viewed, time spent, links clicked, scroll depth, referring URL).
• Session recordings and heatmap data captured by Microsoft Clarity (see "Analytics and Advertising Tools" below).

Information from third parties:

• Conversion and engagement data reported back to us by Google Ads and Meta (Facebook/Instagram) when you click an ad and arrive at the Site.

How We Use Your Information

• Respond to your inquiries, dealer applications, and technical support requests.
• Operate, maintain, secure, and improve the Site.
• Measure the performance of our content, ads, and email campaigns.
• Show relevant advertising on Google, Facebook, Instagram, and other platforms.
• Comply with our legal obligations.

Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies on the Site. For a complete list and a description of each category, see our Cookie Policy.

Analytics and Advertising Tools

We use the following third-party services on the Site. Each provider may collect information about your visit and use it as described in its own privacy policy.

Google Analytics 4 — measures Site traffic, audience, and content performance. Google Privacy Policy.

Google Ads — used for conversion tracking and remarketing. We may show ads on Google's network to people who have previously visited the Site. Google Privacy Policy.

Google Tag Manager — used to deploy the tags listed above. Tag Manager itself does not collect personal information.

Meta Pixel and Conversions API — used for conversion tracking and remarketing on Facebook and Instagram. The Conversions API may also send hashed contact information from form submissions to Meta to improve ad measurement. Meta Privacy Policy.

Microsoft Clarity — captures session recordings and heatmaps to help us understand how the Site is used. Clarity may record mouse movements, clicks, scrolls, and the pages you view. Sensitive form fields are masked from the recording. Microsoft Privacy Statement.

You can opt out of most third-party advertising cookies at:

• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• YourAdChoices (Canada): youradchoices.ca

How We Share Information

We do not sell your personal information for money.

We share information only as follows:

• Service providers — companies that host the Site, send our emails, deliver our advertising, and provide analytics. They are bound by contract to use the information only on our behalf.
• Advertising and analytics partners — Google, Meta, and Microsoft, as described above. Some sharing of advertising identifiers and online activity with Google and Meta may qualify as "sharing for cross-context behavioural advertising" under California law.
• Legal and safety — when required by law, court order, or to protect the rights, property, or safety of Tower Sealants, our customers, or others.
• Business transfers — if Tower Sealants or M-D Building Products is involved in a merger, acquisition, or sale of assets.

We do not knowingly share personal information with any third party for that party's own marketing purposes.

Your Privacy Rights

Depending on where you live, you may have the rights described below. To exercise any of them, contact us using the details at the bottom of this page.

California Residents (CCPA / CPRA)

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, you have the right to:

• Know what personal information we collect, use, and share.
• Request a copy of your personal information.
• Request deletion of your personal information.
• Correct inaccurate personal information.
• Opt out of the "sale" or "sharing" of your personal information.
• Limit the use of sensitive personal information.
• Be free from retaliation for exercising your rights.

We do not sell personal information for money. Our use of Google and Meta advertising tools may qualify as "sharing" under California law. To opt out, email tech@towersealants.com with the subject "Do Not Share My Personal Information."

Virginia, Colorado, Connecticut, Utah, and Other US States

Residents of states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Tennessee, Indiana, Delaware, New Jersey, New Hampshire, Kentucky, Maryland, Minnesota, and Rhode Island) have the right to access, correct, delete, and obtain a copy of their personal information, and to opt out of targeted advertising. Contact us to exercise these rights.

Canadian Residents (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act, you have the right to access the personal information we hold about you, request correction of inaccurate information, and withdraw consent.

Authorised Agents

You may use an authorised agent to submit a privacy request. We will require written proof of authorisation.

Appeals

If we deny your request, you may appeal by replying to our response. We will review and respond within the time required by law in your state.

Children's Privacy

The Site is intended for professional use and is not directed to children under 13. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Data Retention

We keep personal information only for as long as we need it for the purposes described in this policy, unless a longer retention period is required by law. Contact form submissions are typically retained for 36 months.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

The Site may contain links to third-party websites, including social media platforms, dealer sites, and shop.towersealants.com. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any information.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective" date at the top will reflect the most recent version. If we make material changes, we will post a notice on the Site.

Contact Us

To exercise a privacy right, ask a question, or make a complaint, contact:

Tower Sealants
Privacy Inquiries
2095 Memorial Park Dr., Gainesville, GA 30504, USA
Toll Free: 866-897-7568
Email: tech@towersealants.com